Quickie: Introducing H&M+
January 04, 2012
By Katrice
This spring H&M will rebrand it's plus size collections as H&M+.
Formerly, Big is Beautiful, the new moniker signals that at H&M fashion will always come before size, according to the brand whose philosophy is to bring you fashion and quality at the best price. H&M+ will include a range of versatile, modern essentials — the a flirty blazer and perfect long sweater as well as twin sets, white shirts and ankle-length pants — in sizes 44-54 and will be available in select U.S. stores.
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